Brought this plant friend from home…like most everything else in my shop, it has meaning. It was a gift from a former employer 12 years ago, she’s a bonsai ficus. When we lived near Asheville, NC, I helped an optometrist open a brand new practice, part of my job duties were watering and babying the […]

That is a question I receive every day, usually more than once. It’s a good question. The short answer is no, however I can submit an out-of-network claim form for you and your insurance company will usually reimburse you within 2-4 weeks. Why not? The long answer…gets out soap box… First of all, I don’t […]

Soooo, I won’t lie, I was a nervous wreck when I opened on July 5. It was a beautiful day and lots of friends and family stopped in…but that darn imposter syndrome…who am I to think I can do this? But, guess what? I did it, and I’m doing it! The past few months have […]

I’m a habitual smiler. Even with a mask on, I smile…I can’t help it. I walk down the street and I smile at people. I value connecting with others, to make them feel seen….and really I just feel it’s common courtesy to acknowledge others whom we cross paths with in our daily lives. So, really, […]

Ahlem is my newest frame line, I’m so excited to have it in my shop! It was a bit of a leap for me – as I figure out my Atascadero and north county clientele, but I’m all in and I’m going to keep jumping – leaping – trusting I know my stuff. 😉 Ahlem […]

At Specs, I’ve committed to only carrying independent eyewear lines. What does this mean? Most of the popular brand names you see in eyewear are owned by one large monopoly. They own stores, they own insurance companies, they own lens labs. They have purchased the brand rights and mass produce eyewear and charge way more […]

I opened my door officially on July 5, 2021. It was a meaningful day as it was also my birthday. My birthday has been a very hard day for me the past few years, as I’ve struggled with grief around my birth mother. But this last year has brought so much healing into my life […]

I have a story to tell. It’s a true story. It’s my story, and what led me here, to be able to start my own dream business. Four years ago, my sister and I set out to find our birth mom. We found her, we wrote her a letter to tell her thank you for […]